Press Release
Passion For Life Healthcare puts snoring to sleep with first ever TV ad campaign for Snoreeze
Release Date: 2 July 2003
This week, Passion For Life Healthcare, a manufacturer of innovative healthcare products launches their first ever TV commercial for Snoreeze – the leading long lasting snoring relief remedy in Europe.
Integrated marketing agency Mercier Gray, has created and developed a 20 second TV commercial to raise awareness of the brand and to educate people that snoring is a treatable condition and that Snoreeze is a clinically proven solution.
The campaign is aimed at women aged 40-65 years buying on behalf of their partners to solve their snoring habits. The national campaign will run on Channel 4 and Satellite on stations including UK Gold, UK Horizons, ITV2, Granada Plus and Living. The media planning and buying for the £800k campaign was by BrandConnection.
The core campaign concept uses light humour to empathise with the target audience regarding the annoyance factor of loud snoring. At three in the morning, nothing seems as loud as the snoring beast you’re sharing the bed with.
Using a decibel level device to make the point, the ad compares the noise levels of a bellowing bullseal in Antarctica, a foghorn in Portsmouth, and Pam’s husband Terry at 3am. Terry wins hands down. After showing the problem, the ad demonstrates the solution. The ad ends with the contented couple in peaceful slumber, the voiceover informs that Snoreeze puts snoring to sleep.
Snoreeze is a long lasting snoring relief remedy containing a blend of natural oils in a liposome spray. It lubricates the soft tissues at the back of the throat to help stop the vibrations that cause snoring.
Rebecca Samuel-Camps, Account Director at Mercier Gray, comments, “We are confident that we have an impressive, creative ad that will make Snoreeze the brand of choice for those suffering the impact of a snoring partner.”
Sandra Romanic, Brand Manager for Snoreeze, comments, “Snoring is a serious problem in the UK. An estimated 35%* of the population snore and an estimated 66%* of relationships suffer as a result of snoring. In fact, 4 out of 10* people contemplate separation as a consequence of snoring. As such we wanted the creative execution to be fun but to also convey the message that Snoreeze is a remedy that actually works.”
Notes to Editors:
Production by Axis
Director of photography: Duncan Humphreys
About Passion For Life Healthcare:
Passion For Life Healthcare is a privately owned manufacturer and distributor of quality over-the-counter healthcare products.
Founded by Philip Artus and Alex Duggan in 1996, the company is committed to improving the quality of life of its customers by providing superior, innovative health products.
Passion For Life Healthcare products are sold through major UK pharmacies and healthcare stores, including Boots The Chemists, Holland and Barrett, Moss, Lloyds Chemists, Superdrug and Asda.
In addition to Snoreeze, the key brands include Wartner, the fast, effective treatment for warts and verrucas, PediTech a foot odour product and Bio-Fem Actigel, a fast acting solution to soothe and relieve common and recurrent feminine discomforts.
Internationally renowned, Passion For Life Healthcare also sells own-brand products into 28 countries across Europe, Asia, South America and Australasia.
About Mercier Gray:
Mercier Gray is an integrated marketing agency whose clients include: Ascot Race Course, Elastoplast, Infogrames, Merlin Leisure, Nestle’s Quality Street, Nivea. GSK, Pfizer, Carphone Warehouse.
* The research was conducted by JMA Marketing & Research on behalf of Passion For Life Healthcare in January 2003.
